His content resonates with a vast audience, so it’s more appropriate to think of him in terms of a brand, rather than a mere YouTube channel. Otherwise known as Felix Kjellberg, he commands the attention of more than 42 million subscribers.Ĭlearly, there’s something to be said for PewDiePie. Walmart’s sweet potato pie sales skyrocketed to one per second the weekend after Wright’s review was posted.Īnother YouTuber who’s recently caught my attention is PewDiePie. By partnering with Walmart, we maximized the popularity of the video and the opportunity to drive sales. But last fall, I learned firsthand how influential YouTubers could be after the success of James Wright’s video review of Patti LaBelle’s Sweet Potato Pies. According to Google, 95 percent of gamers turn toward online videos to consume gameplay media. By 2013, the gaming community on YouTube was growing faster than the overall platform in the U.S.Īs a PR professional, I use YouTube to check out the images and thought leadership attributes of brands and people. Sensations in the gaming community, in particular, have garnered scorn, despite being massively popular. If the term “YouTube sensation” sounds a little inconsequential to you in the broader context of brands and influencers, you’re not alone.įor many, the platform conjures visions of absurd home movies and fleeting wannabes recording pop songs.
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